Color is the skin of the world!
Successful trade fair appearance for GUNOLD GmbH at this year’s Texprocess 2022
Exhibiting at this year’s Texprocess 2022 in Frankfurt was the perfect decision for the GUNOLD company. Many new contacts, many good discussions and great interest in the trade fair innovations as well as in the comprehensive product range for everything to do with embroidery and jewelry sewing needs allow the Stockstadt-based company to look to the future with optimism.
Head of Marketing Stephan Gunold accordingly draws a positive conclusion: “Everyone was looking forward to the personal exchange after the long Corona break. The relief at finally being able to exchange ideas vis-a-vis again was clearly noticeable. We were very busy on all four days of the trade show, which is something we are particularly pleased about. The specific questions about embroidery solutions were remarkable.” The showcase sample folders presented at the booth proved to be very helpful in answering these questions, as the trade show team was able to use them to explain the various areas of application of the diverse products. The visitors were particularly amazed by the comparison of the two cotton yarns COTTY and COTTY BIO. “The appearance, the colors, the matte sheen are absolutely identical, there are no differences whatsoever between our conventional to our organic quality,” explains Stephan Gunold. In line with its sustainability strategy, GUNOLD brought only a few printed information brochures to Frankfurt. As a substitute, QR codes were placed on the individual products, bringing the corresponding information directly to the smartphone. “After initial skepticism, it worked quite well. Some found the handling exotic at first, but our argument of saving resources was convincing. We firmly believe in our new QR concept for trade shows and are convinced that this way of transmitting information quickly, conveniently and, above all, saving resources is ideal,” says Stephan Gunold.
Welcome to the world of GUNOLD products
You can’t do it completely without haptics! For newcomers and career changers up to professionals, GUNOLD presented its two newly designed boxes “Starter Kit Basic” and “Sample Box”. The Starter Kit Basic is specially designed for newcomers and career changers with a trade license and contains all the important embroidery materials for the beginning of yarns, needles, fleeces, transparencies and fabrics. The Sample Box is a bit more extensive and offers especially for professional embroiderers a valuable overview of the world of GUNOLD products and invites to discover the unique quality for yourself. Asked about the new way of presenting products at the booth, Stephan Gunold emphasizes: “At previous trade shows, we also had an embroidery machine and puncher at our booth. This was ideal for conveying know-how, but is also always very time-consuming from an organizational point of view. The Corona times have thwarted many of our plans here. Perhaps things will look very different again at the next Texprocess in two years’ time. Either way, Gunold is very pleased with this year’s Texprocess 2022. Stephan Gunold concludes: “We are already looking forward to seeing you again at Texprocess 2024 when it will once again be “Color is the skin of the world!” www.gunold.de
The trade fair highlights from GUNOLD at a glance
- The sustainable cotton yarn COTTY BIO. GOTS certified grown, twisted and dyed. Spooling of the final make-up and application of a lubricant comply with the limits required by GOTS. Ten classic colors available in thickness Nm 50/2; dtex 200*2 on 500 m Miniking Conen.
- KK Film, an innovative and double-sided adhesive film for fixing appliqués completely without ironing, transparent and is offered as a 25 m roll in 100 cm and 50 cm versions.
- FILMOPLAST STRONG, the stronger version of the self-adhesive embroidery stabilizer FILMOPLAST.
- OIL REFILL, refill bottle for the OIL PEN on – sustainable and environmentally friendly.
Founded in 1927, GUNOLD GmbH from Stockstadt occupies a key position in the embroidery industry. As a worldwide reliable partner for everyone who embroiders, the comprehensive product range is consistently expanded and continuously adapted to the latest state of the art in terms of the environment and technology. As a leading supplier of everything to do with embroidery, GUNOLD offers innovative, high-quality products made in Europe to give the industry impetus for new manufacturing processes and attractive end products. Sustainably increasing productivity in the embroidery industry is the top priority.
GUNOLD at Texprocess 2022
21-24 June 2022
Hall 8.0 Booth H61
Photos: Iris Schlomski